Archive Record 03.Solverde
Working through Clever Advertising, I contribute to the creative production, campaign production, design operations and workflow optimization of one of Portugal’s leading online casino brands. While much of the work remains confidential, this case study focuses on my role, selected deliverables and measurable outcomes.
Creative Production & Design Operations
Client: Solverde.pt Casino Online
Role: Project Management | Campaign Design | Production Design | Workflow Optimization | AI-assisted Production | Quality Control
Scale: Client for Clever Advertising
Project Type: Creative Operations for a High-Volume Client
Date: Feb 2024 - now
Location: Porto, Portugal
Status: Ongoing
Contribution
Developed creative assets for seasonal and promotional campaigns;
Coordinated creative production between the internal team and the client;
Reviewed deliverables before submission to ensure consistency and quality;
Supported onboarding and mentoring of designers joining the account;
Improved internal creative organization and production workflows;
Implemented AI-assisted production workflows to improve efficiency.
Challenge
The account required managing a high volume of creative work under demanding deadlines while maintaining consistency across campaigns. Working with an external client also meant balancing creative quality with predefined marketing objectives and stakeholder expectations. To keep production efficient, I focused on improving workflows, strengthening team coordination and optimizing creative processes.
Outcomes
Cost Savings:
Developed an AI-assisted image generation workflow that replaced an external production solution estimated at 40.000€, significantly reducing production costs while accelerating campaign delivery.
Workflow Automation:
Collaborated with TensorOps and Storyteq to implement AI-assisted production workflows, automating repetitive resizing, versioning and export processes across campaigns. This reduced manual production work, improved consistency and allowed designers to focus more time to creative thinking and concept development.
Business Impact:
Contributed to the creative production of campaigns during a period in which Solverde reached record business performance, supporting the consistent delivery of creative work across a high-volume account.
Project Spotlight: Premium Client Experience
Although most campaign work developed for Solverde remains confidential, this project highlights a public-facing initiative that demonstrates my approach beyond day-to-day campaign production. It reflects how I combine illustration, packaging design, craftsmanship and creative problem-solving to create meaningful client experiences.
To celebrate the partnership between Clever Advertising and Solverde, I proposed and developed a premium holiday gift experience for the client team. Rather than creating a standard corporate gift, the objective was to design something personal, memorable and aligned with the premium positioning of both brands.
I illustrated a wine label specifically for this collaboration, combining visual elements inspired by Clever Advertising and Solverde while respecting the existing identity of Quinta do Vesúvio. Each bottle was personalized with the recipient’s name, transforming every gift into a unique piece.
The visual direction centered on a restrained palette of black, bone white and gold to reinforce a premium aesthetic. Beyond the design itself, I oversaw production and participated in assembling every gift by hand and applying custom wax seals to both the bottle and the wooden presentation box to elevate the unboxing experience.
